TestPilot

Product Launches for CPG Brands

with Real-World Insights

We developed TestPilot, a cutting-edge platform designed specifically for Consumer Packaged Goods (CPG) brands to validate new products and packaging concepts. By simulating real shopping experiences and delivering actionable insights in just 72 hours, TestPilot empowers brands to make data-driven decisions and reduce the risks and costs associated with product launches.

A background pattern
TestPilot

Why they came to us

TestPilot approached us with the need for a more efficient and cost-effective way to test new products and packaging before launching. They faced several challenges:

  • High Risk and Cost of Product Launches

    Traditional methods of market research are costly, slow, and often lead to unreliable data based on self-reported consumer preferences.

  • Lack of Real-World Insights

    CPG brands needed a solution that could simulate real shopping behavior and offer insights based on genuine consumer actions.

  • Need for Faster Decision-Making

    With traditional research methods taking weeks or months, brands needed a rapid way to gather actionable insights that would allow them to make quicker, data-driven decisions.

What We Did for Them

To address these challenges, we built TestPilot with features tailored to provide rapid, accurate consumer insights. Here’s what we delivered:

  • Realistic eCommerce Simulation

    We created a platform that closely mimics real online shopping experiences. Brands simply upload product images, and TestPilot selects the top 11 competitor products from Amazon to create a realistic “digital shelf.” Shoppers interact with these products just as they would in a real purchase scenario, providing genuine data on their choices.

    Realistic eCommerce Simulation
  • Targeted Audience Insights

    By integrating with Respondent, a market research recruiting firm, TestPilot allows brands to target specific shopper groups. Brands can refine their audience through customizable screening questions, ensuring they receive the most relevant feedback.

    Targeted Audience Insights
  • AI-Driven Insights

    We developed the Automated Clarity Engine (ACE), an AI tool that evaluates shopper interactions and generates actionable insights. ACE analyzes every shopper action, such as clicks and cart additions, to provide clear recommendations on packaging, pricing, and other key product aspects.

    AI-Driven Insights

Solution we provided

Our AI agent solution streamlines recruitment by handling candidate matching, screening, and communication, freeing your team to focus on top talent and strategic decisions.

Explore the full solution
TestPilot
TestPilot
TestPilot
TestPilot
TestPilot
Killer Feature

Automated Clarity Engine (ACE)

The standout feature of TestPilot is the Automated Clarity Engine (ACE), which uses AI to analyze shopper behavior and provide clear, actionable insights into product performance. This tool helps brands optimize their products with data-driven recommendations, reducing the risk and cost of product launches.

“You are super smart 'get it done' people who just make things happen (and happen well). That's very rare”

Allan Peretz CEO, Test Pilot

We don't
Just Work Fast.
We Create Products
People Love.

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